Catering Tender Writing

Catering opportunities can be very competitive, with numerous businesses vying for the same contracts. Whether you’re a small business or an established, large-scale caterer, you will need to understand the bidding process if you want to maximise your tender’s chances of being successful.

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There are catering contracts available in a variety of sectors, including:

  • Healthcare: Hospitals, nursing homes, care facilities.
  • Education: Schools, colleges, universities.
  • Business: Offices, co-working spaces, events.
  • Hospitality: Conferences, entertainment venues, stadiums.
  • Transport: Airlines, railways, ferries.

It is important to note that public sector catering tenders, for example school meals or prison catering, are known to have stricter guidelines and regulations. Private sector catering tenders, however, are more flexible to negotiation and include opportunities like office catering or events.

In addition, with the Procurement Act 2023 coming into effect in February 2025, there will be a change in the way that suppliers are selected. Whereas previously, pricing was the priority, there will now be a greater consideration of sustainability and social value. This means that bid submissions should be tailored around these aspects, whilst also aligning with the buyer’s expectations and requirements. There are certain things you will need to consider when bidding for a catering contract, such as existing initiatives that you may be expected to adhere to. For example, when bidding for catering contracts for schools, it would be beneficial to highlight your alignment with the government’s plan to reduce England’s rate of childhood obesity. By demonstrating how your menus and practices support this initiative, you will showcase your commitment to healthcare and wellbeing, which can significantly strengthen your proposal.

This is where a bid writing service, like BWS, can help. As experts in bid writing, we can craft a winning, persuasive bid that highlights your company’s value. We have experience in writing catering bids, and understand what makes an attractive bid. Our expertise ensures that your bid not only meets the buyer’s expectations but also positions your business as the ideal choice for the contract.

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Key Challenges Faced When Bidding in the Catering Sector

There can be challenges when bidding in the Facilities Management sector, especially with the increased focus on sustainability coming into effect under the Procurement Act 2023. These challenges include:

Strict Guidelines

When providing catering services to the public sector, there will be guidelines in place that you must adhere to, for example the School Food Standards. These standards ensure that the food provided is nutritious, and are as follows:

  • One or more portions of vegetables or salad as an accompaniment per day.
  • At least three different fruits each week.
  • At least three different vegetables each week.
  • Wholegrain foods in place of refined carbohydrates.
  • Water as the drink of choice where possible.
  • Limiting fruit juice portions to 150ml.
  • Less than 5% of added sugars or honey in drinks.
  • No more than two portions a week of deep-fried, batter-coated or breadcrumb-coated food or food containing pastry each week.

Budget

Providing high-quality, nutritious food is a necessity for catering contracts, especially those in the Facilities Management sector. Upholding the standards required can be a costly, which will present challenges when adhering to the strict budgets assigned to them. To navigate these financial limitations, strategies such as optimised menu planning and food waste reduction can be implemented.

Staffing

Public sector contracts are often governed by TUPE, requiring employees to transfer to new suppliers under existing terms. Navigating TUPE can be complex, demanding legal compliance, workforce planning and clear communication.

Suppliers must conduct due diligence, engage with transferring staff and ensure a smooth transition to maintain service quality. Investing in training and onboarding helps integrate teams effectively whilst upholding legal and ethical responsibilities.

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Bespoke To You

Our unique process allows us to develop a strategic approach tailored to your specific bid submission, resulting in the best possible outcome for you.

Beyond The Bid

Our success isn’t just about writing winning bids—it’s about building strong relationships with our clients, understanding their objectives, and helping them achieve their goals.

Focused On Your Success

The service you receive from BWS is about so much more than a writer; you gain a partner who is dedicated to your success.

A Partnership

There are many Bid Writing consultants but we’re different because we actually care. We understand what it takes to win and we know how to take you on that journey too.

How BWS Can Help Overcome These Challenges

At BWS, we understand the complexities of bidding for catering contracts, particularly within the Facilities Management sector. Our team of expert bid writers can help you navigate these challenges and create a strong, competitive proposal that highlights your strengths. Here’s how we can assist:

Ensuring Compliance with Regulations

We have extensive knowledge of industry standards and guidelines, including School Food Standards and sustainability requirements under the Procurement Act 2023. Our bid writing services ensure that your proposal aligns with all relevant regulations while demonstrating your ability to provide high-quality services.

Sustainability-Focused Bidding

With sustainability becoming a key factor in contract selection, we ensure that your bid emphasises eco-friendly initiatives such as responsible sourcing, waste reduction, and carbon footprint minimisation. We help you articulate how your catering services align with environmental and social value goals, making your bid stand out to evaluators.

Don’t see your industry listed on our website? We’ve got more coming soon! In the meantime, get in touch with our team to discuss your bid requirements.

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Testimonials

Don't just take our word for it! Below you'll find testimonials from recent old and current clients across a variety of industries.

Fantastic experience

We had worked with other Bid Writing Consultancies in the past but it’s always felt very hardwork. BWS have been helpful from day one and we’re committed to working with them again and again!

Dave C (Lancashire)

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