A critical part of the process, a bid review can be the difference between a winning bid vs a bid that gets pipped to the post. This review process ensures that the responses are answering the client’s needs and helps to identify the potential for success of the bid, including win themes, discriminators, key personnel, team members, and more.
Any gaps or risks in the proposal are addressed during this stage; it may sound simple but the trick is in answering the actual question and not being guilty of telling the client what you think they have asked you. Sometimes a fresh pair of expert eyes is all you need.