Bid Writing

What is Bid Writing?

Bid writing is the process of creating a compelling and persuasive proposal or bid to secure contracts, funding, or services for a business or organisation.

It’s an essential task carried out by professional writers known as bid writers.

Bid writers are responsible for understanding the requirements of the buyer or the entity issuing the contract (often referred to as the Authority).

They then craft detailed, high-quality responses to these requirements, presenting them clearly and comprehensively that highlight the value and capabilities of their organisation.

What is our Bid Writing Process?

We offer a bid writing service that covers the entire bid lifecycle process.

Our team of experienced professionals works with you every step of the way, from understanding the tender and planning out a needs analysis to generating win themes, producing drafts, and finalising the bid.

We also provide support with bid upload and submission and a full debrief once the process is complete.

Check out the process below!

  • Client Engagement

    Our process begins with a thorough review of your tender documents. Once we have a clear understanding, we will provide a quote for our services.

    You are then introduced to your Lead Bid Writer, who will be your primary point of contact throughout the process.

  • Bid Writing

    The next step involves detailed planning and strategising. We conduct a project meeting with you to understand your business needs and goals better.

    A comprehensive needs analysis is performed, and we agree on the necessary actions to be taken. We then begin storyboarding and generating winning themes and unique selling propositions (USPs).

    Once everything is in place, the actual bid writing begins. Our skilled writers work tirelessly to produce a compelling first draft that effectively communicates your value proposition.

  • Review and Quality Assurance

    After writing the first draft, we conduct a full strategic review led by one of our Directors. We critically assess the bid and challenge ourselves to make it even better.

    We then send it to you for approval, incorporating your feedback and making necessary amendments until both parties are satisfied.

  • Submission and Debrief

    Once everyone involved is happy with the bid’s content, it is officially signed off. If needed, we can assist with uploading and submitting the bid.

    Finally, we schedule a debrief to discuss the process, outcomes, and any potential areas for improvement.

Why we Excel at Bid Writing

Completing a bid from the initial brief to the final submission is a rewarding process. It allows you—the client—to fully benefit from our years of expertise, quality-assured strategic process, and unique insight.

We excel in bid writing because we take the time to understand the needs of your business and the Buyer right from the outset.

This enables us to develop a strategic approach tailored to your specific bid submissions, resulting in the best possible outcomes for our clients.

Our success isn’t just about writing winning bids—it’s about building strong relationships with our clients, understanding their objectives, and helping them achieve their goals.

When you choose our bid writing service, you’re not just getting a writer—you’re gaining a partner dedicated to your success.

Trust us to help you navigate the bid writing process and secure your desired opportunities.

What industries do we work with?

At BWS, we work with all sectors and industries to help gain contracts. Examples include:

What is the importance of effective bid writing?

Effective bid writing is an essential aspect of business growth and development.

Whether seeking to win contracts, secure funding, or gain new clients, crafting a compelling bid can set you apart from the competition and significantly increase your chances of success.

  1. Winning Contracts: A compelling, well-structured bid can significantly increase a business’s chances of winning contracts. It allows companies to stand out from the competition and convincingly demonstrate why they are the best fit for a specific contract or project.
  2. Enhancing Reputation: High-quality bids aim to win contracts and help build a company’s reputation. A well-written bid portrays a business as competent, professional, and a key player in its respective industry. This positive image can open up more opportunities in the future.
  3. Establishing Credibility: A persuasive bid demonstrates that a business has the knowledge, skills, and experience to successfully complete a project. This display of expertise enhances a company’s credibility, making it a more attractive choice to potential clients.
  4. Efficient Use of Resources: Writing a bid requires time, effort, and resources. When a bid is effective and results in a won contract, it validates the investment of these resources. However, a poorly written bid can lead to missed opportunities and wasted resources.

How poor bid writing can affect your bid submission

However, the flip side of this coin is that poor bid writing can lead to significant negative consequences.

A poorly written or structured bid is unlikely to be successful, resulting in missed opportunities and lost revenue.

It can also damage a business’s or individual’s reputation, making them appear unprofessional, unprepared, or incompetent.

Creating a bid requires time and resources; an unsuccessful bid means wasted time, effort, and resources.

For more information on BWS’ bid writing services, call us on 07760 514 645



  • What a pleasure! Working to a tight deadline, their Team (especially Jess) were everything they said they would be and more. Couldn’t do enough for us and went the extra mile, that’s for sure!

    Robert K (London)

  • BWS helped us get Bid Ready. We had bid before and always lost, now we’re confident to submit more bids and have no doubt we’ll be successful with the work they’ve done for us so far.

    Kevin R (Blackburn)

  • Strategically engaging with BWS has been a smart move by us. We work on multi-billion pound bids and having an expert pair of eyes to review our work is a great investment for our business.

    Abbie W (Nottingham)

  • We’ve worked with you three times now and each time has been an absolute pleasure. You know your stuff and you take us on the journey with you! Thanks again.

    Sam B (Lancashire)

  • Working with an outsourced Bid Writing business for the first time was daunting but you guys have been amazing! Excited to see what we can achieve together over the next 12 months.

    Scott H (Merseyside)

  • Nancy was fantastic to work with, she did a great job and we wouldn’t have been able to complete the bid without her

    Rob L (London)

  • You really helped us out with what was a very important Tender for us, we simply could not have done this without you…

    Sarah B (Hull)

  • Just wanted to pass on my appreciation regarding Joanne and Nancy who have assisted myself with an NHS tender. Their approach and professionalism was nothing short of exceptional, so again thanks to you and the team you have at BWS.

    John B (Greater Manchester)

  • We had worked with other Bid Writing Consultancies in the past but it’s always felt very hardwork. BWS have been helpful from day one and we’re committed to working with them again and again!

    Dave C (Lancashire)

  • We spoke to a number of Bid Writing agencies but BWS made us feel like we were their only client. Working with Nancy and the Team was great! We will definitely be using them again for our next bid.

    Rayner M (Dorset)

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